Integration
ParSEO for Ghost sites
Updated · 2 min read · By The ParSEO team
The short answer
ParSEO fixes a Ghost site through ParSEO Edge, switched on with a few records at your domain company. Its publishing engine also has a direct Ghost connector that writes post and page titles and descriptions and publishes answer pages through the Admin API, but that connection isn't in the app's connect screen yet.
Key points
- Today: ParSEO Edge, switched on in Settings, then Connectors.
- Built in: a Ghost connector using a custom integration's Admin API key.
- Integrations can't change site settings, so the home page's own title stays with Edge or a pasted step.
- ParSEO only touches pages tagged #parseo, the ones it made.
At a glance
How it connects
ParSEO Edge (a few DNS records)
What ParSEO can change
- Page titles and meta descriptions
- Your business details as structured data on the home page
- Canonical tags, so Google keeps one address per page
- An llms.txt guide for AI assistants
- robots.txt lines that let AI search crawlers read your site
- Your sitemap
- The Google Analytics tag and Google's verification code
- Image alt text
- Removing a noindex tag that hides a page by mistake
- New answer pages and blog posts you approve
The direct Ghost connector
- Titles and descriptions of posts and pages
- Answer pages you approve, tagged with the internal tag #parseo
Built in ParSEO's publishing engine, not yet in the app's connect screen. It uses an Admin API key from a custom integration.
If you leave ParSEO
Fixes served by ParSEO Edge stop when you leave and set your www record back. Before that, press Download your fixes on the Approvals page: it writes out every fix so your web person can put each one into the site itself. Your numbers stay in your own Google accounts.
Set up ParSEO on Ghost
Open Publishing in ParSEO
In ParSEO, open Settings, then Connectors, and press Set up ParSEO Edge in the Publishing card.
Add the proof records
ParSEO shows a few TXT records. Add them at your domain company (where your custom domain's DNS records are managed). ParSEO checks for them by itself; nothing on your site changes yet.
Wait for the certificate
Cloudflare issues the security certificate for your www address. The card shows the wait; there is nothing to do unless a record says otherwise.
Point www at ParSEO Edge
Change your www record to the CNAME value ParSEO shows. If your site opens on the bare domain, forward the bare domain to www.
Approve your first fix
When the card shows Live, approve a fix. It goes into the page for visitors, Google and AI, and you can undo it for 14 days.
How a fix reaches your Ghost site
ParSEO Edge sits in front of your www address and puts each approved fix into the page as it's served. Your Ghost theme and settings aren't changed.
Without Edge, each fix comes with steps for Ghost. A title and description: "Open the page or post, then settings, then Meta data." Structured data: "Settings, Code injection, Site header, paste, Save."
The direct Ghost connector
ParSEO's publishing engine has a Ghost route that writes through the Admin API with an integration key (Ghost Admin, Settings, Integrations, Add custom integration). The key signs a five-minute token for every call.
- It changes the titles and descriptions of posts and pages.
- Answer pages it publishes carry the internal tag #parseo, and ParSEO only ever touches pages with that tag. It never overwrites a page it didn't make.
- Integrations can change posts and pages but not site settings, so the home page's own title stays with ParSEO Edge or a pasted step.
- An answer page you undo goes back to draft in Ghost.
This connector isn't in the app's connect screen yet, so Ghost sites connect through ParSEO Edge today.
What stays if you leave
Fixes served by ParSEO Edge stop when you leave and set your www record back. Before that, press Download your fixes on the Approvals page: it writes out every fix so your web person can put each one into the site itself. Your numbers stay in your own Google accounts.
Questions people ask
Will ParSEO edit my existing posts' text?
No. ParSEO changes titles and descriptions that search engines read. Its own answer pages are the only pages it writes, and they are tagged #parseo.
What if ParSEO Edge has a problem?
The Edge fails open: if anything at ParSEO goes wrong, your original page is served as it is. To take Edge out completely, set your www record back to the value ParSEO shows you; the site returns to how it was, usually within minutes.
Does every fix need my approval?
Yes, unless you switch on Apply safe changes for me. Then descriptions, business details and the guide for AI assistants go live without asking; titles always ask first. Every change can be undone for 14 days.
Sources
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