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Free tool

Free local SEO audit for your business

Type your business name and area. In a few minutes you see where you stand on Google Maps and what to fix first.

Runs on ParSEO, with a small daily limit. No sign-up.

One page that shows how complete your Google profile is, how your rating compares with the top 3 nearby, where you show on Google Maps around your shop, whether your name, address and phone match on five directories, and what to fix first.

What it shows

Five things in one page. How complete your Google Business Profile is. Your star rating and review count next to the top three businesses Google Maps shows at your door. A five by five grid of Google Maps results for the search that matches your business, such as "dental clinic bengaluru", with your rank at each of 25 spots around your shop. Whether your name, address and phone are the same on five directories like Justdial and Sulekha. And the few fixes that would help most.

Why it matters

Most customers pick from the first three businesses on the map. Google shows different businesses in different places, so a shop can rank first at its own door and nowhere a kilometre away. When your details differ between directories, Google trusts the listing less and customers call the wrong number.

What to do next

Start with the first fix on the list. ParSEO's Local tools write your profile text, track your map rank every week, keep your details the same on each directory and draft replies to your reviews.

Questions people ask

How long does the audit take?

Usually one to five minutes. Google answers map and directory searches in batches, and the page shows exactly what has come back so far.

Is it really free?

Yes. There is no sign-up. You get three audits a day from one connection, and a recent audit of the same business is shown again without using one.

What if Google finds more than one business?

You choose yours from a short list before the audit starts.

What is the map grid?

ParSEO searches Google Maps from 25 spots in a five by five square, one kilometre apart, and shows where your business ranks at each. Green means you are in the top three.

Why does it say free checks are paused?

The audit reads paid Google data, so there is a daily budget. When it is used up, the tool says so and shows nothing until tomorrow.

Sources

  1. Google Business Profile Help: Improve your local ranking on Google
  2. Google Search Central: Local business structured data

Updated 22 October 2026.

On this page

  1. What it shows
  2. Why it matters
  3. What to do next

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Read next

GuideSEO for small business: a plain guide for Indian ownersSEO for small business, explained for Indian owners: what to fix first, what to skip, and a 30-day plan using Google's own free tools. No jargon.GuideHow to check your website ranking on Google (and read it honestly)Three ways to check your website ranking on Google: Search Console, a clean manual search and a rank tracker. What each number means, and traps to avoid.GuideSEO checklist: 40 checks for a small business websiteA practical SEO checklist for small business websites: setup, indexing, each page, local signals and monthly checks. An afternoon, then 10 minutes a month.

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